Payment Optimization & Surcharge Compliance
Recapture credit card expenses without disrupting CSI.
DealerShop helps dealerships implement Priority DMS’s compliant credit card surcharge program with on-site rollout, training, word tracks, savings analysis, reporting, and dealership-focused integrations. The program is built to help recover processing expense, support compliant payment acceptance, and fit existing dealership workflows across service, parts, sales, F&I, and body shop operations.
Compliant Surcharge Program
On-Site Rollout
Training & Word Tracks
Compliant Surcharge Program
On-Site Rollout
Training & Word Tracks
Reporting
DMS Integrations
Multi-Rooftop Support
Program Benefits
- Typical savings of 65%-75% in 44 states
- Recapture credit card expenses without disrupting CSI
- Your RO amount in your DMS does not change
- Full compliance with state and card brand rules
- White-glove launch with new hardware and training
- Built for multi-rooftop automotive groups
What the Program Covers
DealerShop’s Priority DMS program is centered around three core areas:
- Compliant credit card surcharge program
- On-site rollout, training, and word tracks
- Savings analysis, reporting, and DMS integrations
The broader Priority DMS platform also supports merchant services, payables, and banking and treasury solutions for dealerships looking to improve cash flow visibility and working capital performance.
Built for Dealership Payments
Dealership payment workflows are not one-size-fits-all. Service, parts, sales, F&I, and body shop transactions each carry different operational and customer-facing requirements. Priority DMS is built specifically for automotive dealerships, with rollout, training, signage, support, and reporting designed around dealership operations instead of a generic merchant-services model.
How the Program Works
The program is designed so the RO amount in the DMS does not change. The customer chooses how to pay at the point of sale.
- With credit card payments, processing cost can be recovered through a compliant surcharge structure
- With PIN debit, the dealership pays the debit cost rather than surcharging the transaction
- Customer-facing hardware, signage, and word tracks support compliant execution
- Debit and credit must be handled differently, and state-specific rules still apply
This structure is built to support compliance while keeping payment workflows clear for both staff and customers.
Training, Rollout, and Dealer Adoption
Priority DMS includes on-site support for equipment training, word track training, accounting training, refresher training, and new hire training. Relevant employees are certified prior to launch, and the rollout is designed to support smooth adoption across dealership departments.
Optional support points:
- On-site implementation
- New hardware and setup support
- Compliance-focused staff training
- Refresher and ongoing new-hire training
- Built for rooftop-by-rooftop rollout across dealer groups
Savings Analysis
A savings analysis gives your dealership a clearer view of current credit card expense and projected recovery under a compliant surcharge program. It is a practical way to measure potential impact before rollout and compare opportunity across individual stores or multiple rooftops.
Compliance and Operational Control
Surcharge rules vary by state, and debit cannot be surcharged. Some states prohibit surcharging, while others apply special posting or rate requirements. Priority DMS is positioned around compliant rollout, customer-facing communication, and dealership-specific operational controls that help reduce exposure to fines, penalties, and avoidable compliance issues.
Additional Automotive Commerce Tools
Beyond surcharge compliance, Priority DMS also supports a broader automotive commerce platform that can include:
Optional support points:
- Payables solutions
- Banking and treasury tools
- Text2Pay and Email2Pay
- Virtual terminal workflows
- Digital wallets
- Buy now, pay later
- Cryptocurrency acceptance
Talk to DealerShop About Priority DMS
Ready to move from evaluation to implementation?
DealerShop helps coordinate next steps, connect your team with Priority DMS, and support rollout planning for dealerships that want a compliant, dealership-specific payment solution.